2016年10月13日
お得でしょ？外国人にもTカードを教えよう！
Tカード、今やほとんどの方が持っているんじゃないですか？
あんまりこういうポイントカードには精通していないワタクシ E.KEMURA でも持っているくらいですからね。
でも、、、これまではあんまりレジで出したことなかった。
そう、持ってるけどあまり使ってないという方もすごく多いと思います。
そんなTカード、今回なななんと、ファミマさんからお話頂きまして、県内在住の外国人にもTカードを普及させたい、ファミマに来店される外国人は結構な数いるけど、やっぱりTカードまでは持っていない。
せっかく高頻度で来店してくれるのならば、ぜひTカードを保持してもらってお得にお買い物してほしいなと。
ん〜！なんとも素敵な！
そういうことならば！と、今回広告も大きく頂いて、その内容をもう少しかみくだいて記事としても掲載させてもらいました♪
そして、なんとこの１８、１９（来週の火・水）の両日に通訳スタッフまで構えて外国人向けに即時入会キャンペーンを嘉手納ゲート１前店と、知花四丁目店（嘉手納ゲート３近く）店で行なうとのことです〜！！
ぜひぜひ！お知り合いの外国人、いや、むしろ持っていないアナタも！ぜひこの機会にご入会いかがでしょう！
上に述べたように、、ワタシも持ってはいながら使い道があまり分かっていなかったのですが、今回の仕事を通しての機会にいろいろとお得な内容を知ることができ今後は極力提示していこうと思ったほどです！
ちりも積もればなんとやら、表現が正しいか微妙なところですが（＾＾；
日々のちょっとしたポイントの集積額が気づいたら、え？ビール買えるじゃん！ワイン買えるじゃん！という額にもなるし、お子様いればちょっとしたオヤツをポイントで買うこともできる。Tポイントは提携業者がものすごく多いことでも有名ですよね、なのでファミマで買うだけでなく提携業者で貯めたポイントだってファミマの商品と交換することができるんですよ。
確かにマーケティング的に言えば、このようなポイント戦略はその顧客の消費データを蓄積しその人にあった広告戦略を打つことができる、という裏につながるのかもしれないですが、逆に言えば知りたいと思っていた情報、欲しいと思うような情報を受動的に受けとることができるということにもなる。
また、どの地域のどの世代層にはどのような商品が望まれている、だからこういう商品群をもっと揃えようとかという、より便利な近所のお店作りをしてもらうことにもつながる。インターネットで何かを調べれば、それに関連した広告が出るのと同じことで、時代はもうビッグデータの時代ですからね。むしろ便利度の向上に貢献してるよ、くらいのスタンスでもいいのかなとも思います（＾＾）
とにかく、持っている持ってないで結構な額のお得度を得ることができるので、我々としてもぜひ外国人にも持ってもらえるようにプロモーションしたいと思います（＾＾）
ぜひ、お近くの外国人のお知り合いにも入会イベントのことお知らせくださいね〜！
Okinawa FamilyMart prides itself as a community-based convenience store chain that has more than 300 shops throughout the prefecture. Its business in the prefecture is run as an area franchise, and that gives it more leeway of making local plans that is the case with FamilyMart stores in mainland Japan, which are run and owned by the head office.
As they are convenience stores, they try to cover everything that one might need in the daily life. All except those located within larger facilities, such as the airport, are open 24 hours a day, and customers can shop whenever they need something. In Okinawa, their lunch (bento) boxes and onigiri (rice ball) include such local items as goya, spam onigiri, somen chanpuru, and taco rice. These items are marked with an “Okinawa DELI” sticker on the right corner of the package. Those are only available in Okinawa FamilyMart stores, and many tourists buy them for omiyage to take back home.
Other popular food items include fried chicken, spicy chicken and corndogs, which are good side dishes.
Recently, FamilyMart stores have installed “FamiCoffee” spots that allow customers to get hot or iced coffee in a few easy steps by themselves. I love their coffee because it’s fresh, and has a nice aroma. You just choose a cup and press a button. The machine has blended coffee, café latte and iced latte. Vanilla, hazelnut and caramel flavors are also available. They also have tasty “frappe.”
Other FamilyMart-only products are Awamori coffee and Shiqwasa and Shiquwasa Plum Wine Awamori. Awamori has a strong smell and taste that some people don’t like, however, it easy to drink mixed. The cost ¥256 - ¥258 for 300ml including tax.
A FamilyMart associate asks you, “Do you have a T-point card?” whenever you are paying. The T-card is a customer discount card that can be used not only in FamilyMart stores but also at Yoshinoya and Gusto restaurants, Tsutaya video rental shops, Kanehide supermarkets, Shiraishi ENEOS gas stands, and more. The card holder collects one point for every ¥200 purchase at FamilyMart stores, which can then be used to pay at member stores for one yen for one point.
FamilyMart will have a special promotion event at the FamilyMart stores in front of KAB Gate 1 on Oct. 18th and Gate 3 on Oct. 19th from 11:00 – 17:00. They will help you to make a T-point card and explain in English how to use it.
FamilyMart has supported students in Okinawan universities since 2006 with a program called “Gaku P” (students’ product) to give them an opportunity to learn about marketing. Okinawa has seven universities and, as a part of this program, groups of student in each university create their own products. Some students are even choosing the class because they just want to attend Gaku P. They make TV commercials to promote the products and see how they actually sell. Many students say it’s more difficult that any exam in a class.
The winner each year is the school whose product sells the most. In this year’s contest, the products are sold through Oct. 18. Buy your favorite students’ product at a FamilyMart or vote on their website http://www.gakup.jp/
The Ryukyu Golden Kings is Okinawa’s pro-basketball team, and FamilyMart is one of their sponsors. Two stores called KingsMart are dedicated to the Kings and located in Omoromachi in Naha and in front of the Chatan City Office on Highway 58. In addition to FamilyMart products the two stores also sell Golden Kings’ goods.
Every fan of the team should visit one of the stores. The KingsMart in Chatan opened just last month. The store is easy to recognize, as its decorated outside with large pictures of King’s players.
Map
あんまりこういうポイントカードには精通していないワタクシ E.KEMURA でも持っているくらいですからね。
でも、、、これまではあんまりレジで出したことなかった。
そう、持ってるけどあまり使ってないという方もすごく多いと思います。
そんなTカード、今回なななんと、ファミマさんからお話頂きまして、県内在住の外国人にもTカードを普及させたい、ファミマに来店される外国人は結構な数いるけど、やっぱりTカードまでは持っていない。
せっかく高頻度で来店してくれるのならば、ぜひTカードを保持してもらってお得にお買い物してほしいなと。
ん〜！なんとも素敵な！
そういうことならば！と、今回広告も大きく頂いて、その内容をもう少しかみくだいて記事としても掲載させてもらいました♪
そして、なんとこの１８、１９（来週の火・水）の両日に通訳スタッフまで構えて外国人向けに即時入会キャンペーンを嘉手納ゲート１前店と、知花四丁目店（嘉手納ゲート３近く）店で行なうとのことです〜！！
ぜひぜひ！お知り合いの外国人、いや、むしろ持っていないアナタも！ぜひこの機会にご入会いかがでしょう！
上に述べたように、、ワタシも持ってはいながら使い道があまり分かっていなかったのですが、今回の仕事を通しての機会にいろいろとお得な内容を知ることができ今後は極力提示していこうと思ったほどです！
ちりも積もればなんとやら、表現が正しいか微妙なところですが（＾＾；
日々のちょっとしたポイントの集積額が気づいたら、え？ビール買えるじゃん！ワイン買えるじゃん！という額にもなるし、お子様いればちょっとしたオヤツをポイントで買うこともできる。Tポイントは提携業者がものすごく多いことでも有名ですよね、なのでファミマで買うだけでなく提携業者で貯めたポイントだってファミマの商品と交換することができるんですよ。
確かにマーケティング的に言えば、このようなポイント戦略はその顧客の消費データを蓄積しその人にあった広告戦略を打つことができる、という裏につながるのかもしれないですが、逆に言えば知りたいと思っていた情報、欲しいと思うような情報を受動的に受けとることができるということにもなる。
また、どの地域のどの世代層にはどのような商品が望まれている、だからこういう商品群をもっと揃えようとかという、より便利な近所のお店作りをしてもらうことにもつながる。インターネットで何かを調べれば、それに関連した広告が出るのと同じことで、時代はもうビッグデータの時代ですからね。むしろ便利度の向上に貢献してるよ、くらいのスタンスでもいいのかなとも思います（＾＾）
とにかく、持っている持ってないで結構な額のお得度を得ることができるので、我々としてもぜひ外国人にも持ってもらえるようにプロモーションしたいと思います（＾＾）
ぜひ、お近くの外国人のお知り合いにも入会イベントのことお知らせくださいね〜！
Okinawa FamilyMart prides itself as a community-based convenience store chain that has more than 300 shops throughout the prefecture. Its business in the prefecture is run as an area franchise, and that gives it more leeway of making local plans that is the case with FamilyMart stores in mainland Japan, which are run and owned by the head office.
As they are convenience stores, they try to cover everything that one might need in the daily life. All except those located within larger facilities, such as the airport, are open 24 hours a day, and customers can shop whenever they need something. In Okinawa, their lunch (bento) boxes and onigiri (rice ball) include such local items as goya, spam onigiri, somen chanpuru, and taco rice. These items are marked with an “Okinawa DELI” sticker on the right corner of the package. Those are only available in Okinawa FamilyMart stores, and many tourists buy them for omiyage to take back home.
Other popular food items include fried chicken, spicy chicken and corndogs, which are good side dishes.
Recently, FamilyMart stores have installed “FamiCoffee” spots that allow customers to get hot or iced coffee in a few easy steps by themselves. I love their coffee because it’s fresh, and has a nice aroma. You just choose a cup and press a button. The machine has blended coffee, café latte and iced latte. Vanilla, hazelnut and caramel flavors are also available. They also have tasty “frappe.”
Other FamilyMart-only products are Awamori coffee and Shiqwasa and Shiquwasa Plum Wine Awamori. Awamori has a strong smell and taste that some people don’t like, however, it easy to drink mixed. The cost ¥256 - ¥258 for 300ml including tax.
A FamilyMart associate asks you, “Do you have a T-point card?” whenever you are paying. The T-card is a customer discount card that can be used not only in FamilyMart stores but also at Yoshinoya and Gusto restaurants, Tsutaya video rental shops, Kanehide supermarkets, Shiraishi ENEOS gas stands, and more. The card holder collects one point for every ¥200 purchase at FamilyMart stores, which can then be used to pay at member stores for one yen for one point.
FamilyMart will have a special promotion event at the FamilyMart stores in front of KAB Gate 1 on Oct. 18th and Gate 3 on Oct. 19th from 11:00 – 17:00. They will help you to make a T-point card and explain in English how to use it.
FamilyMart has supported students in Okinawan universities since 2006 with a program called “Gaku P” (students’ product) to give them an opportunity to learn about marketing. Okinawa has seven universities and, as a part of this program, groups of student in each university create their own products. Some students are even choosing the class because they just want to attend Gaku P. They make TV commercials to promote the products and see how they actually sell. Many students say it’s more difficult that any exam in a class.
The winner each year is the school whose product sells the most. In this year’s contest, the products are sold through Oct. 18. Buy your favorite students’ product at a FamilyMart or vote on their website http://www.gakup.jp/
The Ryukyu Golden Kings is Okinawa’s pro-basketball team, and FamilyMart is one of their sponsors. Two stores called KingsMart are dedicated to the Kings and located in Omoromachi in Naha and in front of the Chatan City Office on Highway 58. In addition to FamilyMart products the two stores also sell Golden Kings’ goods.
Every fan of the team should visit one of the stores. The KingsMart in Chatan opened just last month. The store is easy to recognize, as its decorated outside with large pictures of King’s players.
Map
Posted by 沖縄英字マガジン OkinaWanderer at 10:51│Comments(0)
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